- (727) 403-9019
- Rayr@5ppromo.com
- PPAI # 833494
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| Supplier | Type Account | Industry | Industry # of Distributors | Industry Volume |
|---|---|---|---|---|
| $ | A | $5 mm + | 433 | $10.8 billion |
| $ | B | $1-$5mm | 1524 | $4.5 billion |
| $ | C | $500k-$1mm | 1489 | $1.2 billion |
| $ | D | $1k-$500k | 10914 | $2.7 billion |
There are two set of A, B, C, D accounts. One being the industries and the other being the suppliers. Understanding how these two work individually in your game plan is crucial to the success of the suppliers future growth and profitability. The short and long-term goal is to bring both the industry and suppliers’ accounts closer together.
This is achieved by focusing on these 5 areas and applying the 5P formula:
1. Pricing – balance attack & margins (kiss theory)
2. Rebate /Incentive- Flexible to achieve growth
3. Marketing programs that sell with ROI.
4. Compliance/Sustainability/Cause.
5. Exceptional Service
Developing a successful sales and marketing strategy for the promotional products industry is achieved by understanding who the supplier is selling and marketing too.
The 5P Promo formula goes through a process of understating where you are in this equation and developing a 1–5-year game plan to maximize sales and profit.