Ray has built successful promotional campaigns that make your accounts stand out. The key is to put the right campaigns in place to cut through the noise!
Areas we will address and evaluate that will allow us to have successful sales and marketing campaigns:
Past, current, and future promotions (what has worked and what has not)
Where are you positioned in the market (competitive analysis)
Product evaluation
External sales team evaluation
Internal team evaluation (positioning)
Communication between the team
Digital and print advertising
Sample Policy
Show Strategy
Online Strategy
Brand value proposition
Corporate store programs
Online web-based customers
What approach best works for you – Rifle or Shotgun or both
And most important, understand your A, B, C, and D account base
