Number one focus for Ray is to align himself closely with out of the box forward thinking suppliers that are willing to develop an aggressive sales and marketing plan to grow the business and work that plan to make it happen. Two possible representation models. Fractured 1099 model or direct employee model.
The formula for success in any business is ‘Plan your work, then work your plan.’ Over the past 35-plus years, Ray has assisted suppliers and distributors in establishing enduring partnerships, fostering strong connections through innovative ideas, and delivering solutions that facilitate the growth of their respective businesses. Our step-by-step 5P process is designed to empower your brand and equip your business with the necessary sales, marketing, and infrastructure tools for successful growth.
Over the years, Ray has partnered with numerous forward-thinking suppliers, all of whom have faced challenges during their growth journey. The crucial aspect, as mentioned before, is to remain one step ahead of the growth by accurately predicting the development. The most effective and seamless approach to achieve this is by implementing the 5P’s at every stage. Additionally, it is vital to communicate the plan to your team and involve them whenever possible. This way, they will feel a sense of ownership and buy-in and be enthusiastic about witnessing the successful implementation of the plan they have contributed to.
Ray Rodriguez has over 35 years of experience in the promotional products industry and in June of 2023 stepped down from his role as the Vice President of Sales and Marketing for Top 40 supplier Tekweld. Rodriguez started his career with Bic Special Markets Division as an Assistant Zone Manager and assisted in increasing his division sales from $3 million to over $30 million. During his tenure at Bic SMD, he held several positions such as Regional Manager, Premium, and Hotel specialist. He eventually left as Sales and Marketing Manager to start his own company, Multiline Marketing Group. Rodriguez led MMG to become the largest independent manufacturer’s representative firm in the promotional products industry. In 2000, ASI Counselor Magazine voted Ray as one of top 13 people to watch in the industry. At its peak, MMG had 15 Regional Field Sales Managers and 5 internal office personnel, generating $55 million in sales for quality suppliers such as Pioneer Balloon, Evans Manufacturing, Dart, Senator Pen, and others. For the past seven years, Ray has been responsible for setting the sales and marketing strategy for Tekweld, leading them to explosive growth all organically from 17 million to 50 million all organically, moving the company forward.